Privacy Policy

Getting Started with Blog Advertising

If you’re headed into the blog monetization you’ll of course want to cover yourself legally from all of the possible angles that may impact you. For instance, you’ll want to make sure that you have a Disclosure Policy that covers your rights as a blogger and advertiser to your readers.

In addition to a Disclosure Policy, you’ll also need a Privacy Policy that covers your use of cookies and the use of log files that your blog is using to capture information from your users to customize their advertising experience.

Why is this important? To start off it’s just the right thing to do -that is, sharing candidly and honestly what you’re doing with your reader’s information. I think by having one it shows your audience that you honestly care about them and how you manage not only their experience with your blog but also their information that they give you (whether they know it or not).

But just as important is the fact that any third party advertisers require that you have a more explicit Privacy Policy that clearly outlines and explains what information that you (and they) collect and how it is used on your blog.

Here are two popular services that require you to have one:

Google Adsense Requirement

Did you know that Google Adsense requires you to have an active Privacy Policy that states your use of their system?

This is one of the most commonly overlooked requirements for using Google Adsense and it’s been reported that more than a few prominent blogs have lost their account due to the fact that they simply forgot (or didn’t read the fine print) have a Privacy Policy.

It’s not worth losing all that advertising revenue simply because you somehow overlooked this, right? Google makes it quite simple and has outlined explicitly what is required of you:

Third-party vendors, including Google, use cookies to serve ads based on a user’s prior visits to your website.
Google’s use of the DART cookie enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet.

Users may opt-out of the use of the DART cookie by visiting the advertising opt-out page. (Alternatively, you can direct users to opt-out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.)
Don’t forget these elements!

Other Third-Party Services

There are so many other third-party advertising, affiliate, and ad-serving systems out there that it wouldn’t be possible to list them all out but the point is this: If you’re selling advertisements or using affiliate programs to monetize your blog you’ll need to create a Privacy Policy that is accurate, updated, and readily available to your readers. uses BeaconAds as an advertising network and ad-serving platform for direct sales opportunities for businesses and organizations. I have disclosed my use of this service and the resulting use of cookies here in my Privacy Policy.


It’s ok if you’re not sure what a “browser cookie” is. It’s not too hard of a concept:

Cookies are small pieces of data that save information when you visit websites so you don’t have to re-enter it every time you return.

For example, cookies help search engines remember that you want your search results in English and help online stores remember the items saved in your virtual shopping cart.

Advertisers can also use cookies to deliver ads that are more relevant to you. You can always decide which cookies to accept – or whether to accept cookies at all – by going into your browser’s privacy settings.

We are not responsible for republished content from this blog on other blogs or websites without our permission.

This privacy policy is subject to change without notice and was last updated on Month, Day, Year. If you have any questions